Gen8 Infinity Laser Tag
Product Branding + Marketing Materials
The Challenge:
Laserforce, one of the world’s longest-running laser tag manufacturers in the world, unveiled its brand new game-changing laser tag equipment and the team needed eye-catching and exciting branding to pair with it. The infinity theme throughout the product and software needed to be represented alongside the exciting game-play they’re known for.
The Execution:
The new sleek and modern logo design includes vibrant gradient colors and spectrums that reflect the attractive lighting of their laser tag product. The figure 8 logo includes two styles of infinite loops to represent their ‘infinite possibilities’ product slogan. The finalized branding is supported with custom product icons, a vibrant color palette, and a complimentary font system.
