Gen8 Infinity Product Branding

Laserforce’s eighth-generation laser tag equipment featuring game-changing technology and experiences.

  • Brand Creation
  • Visual System
  • Brand Icons
  • Promo Items
  • Packaging

The Challenge:

Laserforce, one of the longest-running laser tag manufacturers in the world, unveiled it’s brand new game-changing laser tag equipment. Gen8 Infinity needed to be eye-catching, versatile, and incorporate the infinity symbol.


This logo really showcases all the powerful features of the product. The sleek and modern logo design compliments the quality and experience of the laser tag product. The “8” features a vibrant colorful gradient of colors, inspired by the innovative, one-of-a-kind, lighting technology on the product.

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