Hourglass Escape Rooms
Branding + Web Design + Marketing Materials
Hourglass Escape Rooms in Tallahassee FL., was built as the flagship escape room location for the ‘Escape Theory’ escape room production company. The owners wanted a unique brand identity in a vintage / modern style that represented the wanderlust experience of travel. Our inspiration ranged from vintage train stations and travel motifs with grittier vintage typographys and styles.
The final logo incorporated the Hourglass “H” plus the negative space of an hourglass, which felt so natural in the end. The main Hourglass typography also compliments the entire vintage travel style that we initially targeted. The entire brand system developed quickly after the main logo was nailed down and approved. From there, the entire brand system translated incredibly well into their website design and experience.