Hourglass Escape Rooms

Branding + Web Design + Marketing Materials

The Challenge:

Hourglass Escape Rooms in Tallahassee FL., was built as the flagship escape room location for the ‘Escape Theory’ escape room production company. The owners wanted a unique brand identity in a vintage / modern style that represented the wanderlust experience of travel and escape. Our inspiration ranged from vintage train stations and travel motifs plus grittier vintage typography.

The Execution:

The final logo that incorporated the “H” and negative space hourglass very naturally and felt so obvious in the end. The main Hourglass typography also compliments the entire vintage travel style that we initially targeted. The entire visual system was developed quickly after the main logos were nailed down and everything translated incredibly well to their website design and experience.

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