Loveland Laser Tag Fun Center

Rebrand + Mascot Illustration + Marketing Materials

The Challenge:

The original Loveland Laser Tag logo was starting to show its age but it also didn’t do justice to the brand that has been awarded the best birthday parties and overall family fun many years in a row. Maintaining the “LLT” acronym in the logo was crucial as they started building quite the reputation in the community but upgrading the overall brand was much needed!

The Execution:

We started by preserving the large LLT letters and injecting them with energetic colors that matched the overall atmosphere of the entertainment center. The flowing, hollow build of the main “LLT” logo represents the intricate fun you can expect in their main laser tag anchor attraction. The flowing paths of the branding also represent the natural paths of fun you can expect to have once inside the center!

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