Loveland Laser Tag Fun Center

Rebrand + Mascot Illustration + Marketing Materials

The Challenge:

The original logo was starting to show its age but it also didn’t do justice to the brand that was awarded for best birthday parties and overall family fun. Maintaining the “LLT” acronym in the logo was crucial as they started building quite the reputation in the community.

The Execution:

We started by preserving the large LLT letters and injecting them with energetic colors that matched the atmosphere of the entertainment center. The flowing, hollow, build of the “LLT” logo represents the intricate fun you can expect in the main laser tag attraction and also reflects the variety of entertainment paths inside the center.

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